About us

A Drop in the Ocean is organised by The Appreciation Society, a Community Interest Company (CIC) that is always “looking for change through unexpected alliances”. The project itself was initiated by Irene Soler in 2017. Irene is a permaculturalist, allotmenteer, graphic designer and beachcomber who lives in Brighton, UK. She is also a founding member of The Appreciation Society.


This is our story so far…

Where the story began…
On Brighton beach, of course.

Irene Soler lives just above Brighton beach. A regular beachcomber, she picks up litter on her daily wanders. Struck by the diversity of the things she found, and slightly overwhelmed by how much she collected each day, Irene started arranging and photographing her finds. She called them Souvenirs of Brighton Beach.She hoped they would help people become more aware of a global problem at a local level. 

One thing she noticed was that most of the days her eclectic (mainly plastic) stash would include bottle tops. Brightly coloured plastic bottle tops.  

How the plot thickened…

Irene began talking to people about her idea to do something with bottle tops. First, she spoke to her fellow members of The Appreciation Society.  It needed to be something visual to raise awareness. Something to get people involved, to get them talking and thinking about how the status quo could be different. Slowly the idea of A Drop in The Ocean evolved.

It was an idea people liked the sound of. Especially the #StreetsAhead campaign by Brighton & Hove Council. They would support her with the resources they had. Council beach cleaning teams would collect and store the bottle tops. They’d create collection jars for bottle tops in cafes and kiosks along the seafront.

They began speaking to beach clean organisers, to other plastic campaigners, to people who cared about making a difference. Yes, they would help. The Volks Railway would provide a canvas for the bottle-top installation. Yes, the Seafront Office would do what they could. Cafes and restaurants right on the beach agreed to collect customers’ bottle tops, encouraging them to leave them there.  Support and momentum for A Drop in the Ocean swelled like a spring tide. And then, The Appreciation Society got some funding, from the Rampion Fund at the Sussex Community Foundation. The project was up and running.

A community subplot

In essence, A Drop in the Ocean’s first project, which we’ve come to call The Wave, was about collecting and counting bottle tops. Assessing things like what brands are the most common, what causes spikes in the numbers, and how many tops come from water bottles.  It was about using them to design and make something that would in turn make people more aware of how things as small and “inconsequential” as bottle tops can quickly add up.

But underlying all this was a story about making things happen as a community that cares. A Drop in The Ocean was as much about connecting people who care as it was about collecting plastic.

Through organised beach cleans, through individual or informal groups efforts, through the physical making of our infographic in a series of workshops, we hoped bottle tops would bring people with enthusiasm and good ideas together.

And they did. They also did a lot of other unexpected and positive things. (You can find out what in  Irene’s reflection on the project.)

The ending?

Officially, the story of A Drop in the Ocean: The Wave ended in July 2018,  with an infographic made of bottle tops brightening the fence along the Volks Railway. But, just as we’d hoped, it sparked the beginning of another story for a different time – Shine a Light.

And who knows where it will take us next. If you have an idea for that, get in touch.